Public Awareness Program Effectiveness Research Survey (PAPERS)
The data collection methodology used for the PAPERS program is designed to maximize the amount of data collected while minimizing any measurement error from the survey responses – all in a manner that is most respondent-centric for survey respondents and budget conscious for program participants.
For the Affected Public, direct mail methodology is used, with an option to participate using an online instrument.
For the three Additional Audiences (i.e., Emergency Officials, Public Officials and Excavators), a telephone methodology is used.
To provide the most accurate and robust survey results, the desired sampling frame for the Affected Public and Additional Audiences are based on the database used to fulfill an operator's pipeline awareness campaign. With this information, a sufficient number of potential respondents are randomly selected to complete the survey.
The determination of sample size depends on the size of the operator and the number of completed responses desired. A minimum target quota, designed to provide sufficient levels of precision to draw conclusions regarding the levels of effort and success in meeting the regulatory requirements of RP1162, has been developed and applied. Nevertheless, given the best-in-class methodology, the vast majority of participants in the PAPERS program exceed these minimum target quotas (often by levels of 2x, 3x, or 4x+).
The PAPERS sampling structure also allows for oversampling in case a participating operator wants to obtain additional completes for either specific target areas or across the entire pipeline.
The PAPERS program allows quantifiable measurements over time so that participating pipeline operators have a tool to help understand successes or barriers of the instituted programs. Using a secure reporting portal, companies can review their individual survey results in the form of compliance metrics, including national, regional and other peer group-based benchmark comparisons in order to assess awareness metrics for each of the target survey audience groups.
Companies can apply the findings from the PAPERS program to guide any future improvements in the company's public awareness program.
In order to fulfill the objective of providing conclusions and recommendations, an Aggregate Report will be produced displaying the results of all study metrics to identify key findings, trends, and implications across companies.
This cross-company report will fulfill two objectives. First, it will provide a set of universal themes that should be considered for public awareness policy making purposes. Second, it will provide a proper context for understanding and differentiating the results obtained at the individual company level.
To support this Aggregate Report, multiple telephonic briefings with the participating companies to review the findings will be conducted, designed to "connect the dots" between the results, actions, and improved public awareness.
Using the Aggregate Report findings as a guidepost, Company-Specific Reports will be provided. This report will provide operator-specific results for both the current year and trended over time and benchmarked against the industry. This report will contain operator-specific key findings, trends, and implications which will be shared during a 90-minute telephone or on-site briefing.
In order to assist with PHMSA's reporting compliance, a Compliance Report will be produced for each participating pipeline company.
This report will contain the findings that directly address the Liquid (195.440) and Gas (192.616) Pipeline Public Awareness PHMSA reporting requirements (with the 195.440 and 192.616 language being linked to the relevant results). If available, the most recent two years of historical data will be included in this report to illustrate trending.
The report structure is static across all participating companies and will contain just the participating company's results.
Using a secure login to the Reporting Tool, participants will have access to their data and be able to conduct analysis with a range of tools. Such as:
BP Pipelines NA
Buckeye Partners, L.P.
Chevron Pipe Line Company
Enbridge Energy Partners
Enterprise Partners Operating LLC
Interstate Energy Co.
Magellan Midstream Partners
Marathon Pipe Line LLC
Plains All American Pipeline LP
Portland Pipe Line Corp.
Shell Pipeline Company LP
Wolverine Pipe Line Co.
The PAPERS program provides robust, uniform, and cost-effective mechanism for satisfying all of the requirements of the Program Evaluation section of RP 1162.
Click to download the sign-up form for further detailsSign-up form (PDF, 38Kb)
|Base Product Cost||10 Large /3 Small||15 Large / 5 Small||20 large / 6 Small|
|Total cost per small Company 1||$26,671||$22,560||$20,486|
|Total cost per large Company 2||$43,987||$37,037||$34,063|
1 Small Company < 500 miles of total pipeline
2 Large Company > 500 miles of total pipeline
|Optional Features Costs||Small/Large
|Custom company-specific reporting (PowerPoint report & WebEx training)||$4,520|
|Custom company-specific reporting (PowerPoint and on-site briefing)||$6,486 + travel expenses|
|Oversampling of Affected Public (per 25 additional completes)||$1,196|
|Oversampling of Public Officials (per 1 additional complete)||$52|
|Oversampling of Emergency Officials (per 1 additional complete)||$58|
|Oversampling of Excavators (per 1 additional complete)||$50|
Operators looking to meet the requirements of the Program Evaluation section of RP 1162 can utilize PAPERS - a robust, uniform, and cost-effective program – as part of these efforts.
PAPERS is designed for transmission pipeline companies.
The results from this study will enable participants to answer key questions posed as part of RP 1162, such as:
The answers to these key questions will help a company determine where and how its public awareness program can be improved. The PAPERS program provides each company with its own results and the aggregated results of all other companies participating in the same survey round. The two data sets allow companies to compare their individual performances against an "industry" average.
Depending on company size, a minimum of either 400 or 235. These target quotas were designed to provide sufficient levels of precision to draw conclusions regarding the levels of effort and success in meeting the regulatory requirements of RP1162. Given the best-in-class methodology, the vast majority of participants in the PAPERS program have historically exceeded these minimum target quotas (often by levels of 2x, 3x, or 4x+).
PAPERS is conducted every two years and was fielded in 2007, 2009, 2011, 2013, and 2015. The 2017 PAPERS study is scheduled to be fielded in July, 2017.
Operators interested in participating it the PAPERS program should signup by May, 2017.
API, AOPL and INGAA developed and support the PAPERS program. Customer Care Measurement & Consulting (CCMC), a survey research firm with over 40 year of experience, has administered the PAPERS study since 2009.
Companies interested in participating in future surveys should contact Crystal Harrod (202-682-8492 or firstname.lastname@example.org) or Karen Simon (202-682-8224 or email@example.com). They can provide information about how the program works, including services offered and costs.